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Role Description

As the SEM Manager, you will play a critical role in managing and optimizing our clients' PPC and SEO strategies. This position requires a deep understanding of PPC and SEO best practices, strong communication skills, and the ability to manage a team both in the US and offshore. You will work closely with the Agency Manager and other digital marketing specialists to ensure our clients receive a seamless experience across marketing channels. This role is client-facing and demands an individual who can articulate PPC, SEO, and SEM strategies in an easy-to-understand manner.

What You'll Do

• PPC Campaign Management: Execute and optimize multiple Google Ad campaigns and accounts simultaneously.
• Own SEO performance Strategy:
  • Assess underperforming SEO programs, identify root-cause issues, and implement prioritized fixes.
  • Show measurable improvement in rankings, organic traffic, and lead quality.
• Define optimization framework and accountability:
  • Adapt a documented, repeatable SEO process including baseline audits and clear success metrics.
  • Continuously adjust SEO strategies based on data, competitive movement, and client performance.
• Performance Tracking: Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns.
• Local Search Optimization: Advanced understanding of local search and Google Business Profile claiming and optimization.
• Client Interaction: Serve as a client-facing expert, discussing SEO and PPC strategies clearly.
• Team Management: Oversee a team of US and offshore staff, ensuring effective collaboration and productivity.
• Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
• GA4, Google Tag Manager, Google Ads, and Google Search Console Expertise: Utilize in-depth knowledge of these tools to enhance client campaigns and strategies.
• Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
• In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in PPC and SEO management, preferably within a marketing agency.
• Proficiency in GA4, Google Tag Manager, Google Ads, Google Search Console, and SEO tools like Ahrefs.
• Advanced understanding of local search and Google Business Profile claiming and optimization.
• Strong interpersonal skills with the ability to build rapport and trust with clients.
• Proven track record of developing and implementing successful SEO and PPC strategies.
• Excellent verbal and written communication skills.
• Ability to multitask, prioritize tasks, and manage time effectively.
• Experience managing a team of diverse skill sets both in the US and offshore.

Travel

None, this is a remote position.

Benefits

• Competitive salary
• Great benefits package (Retirement savings plan, health, vision, dental, PTO, Paid Holidays…)
• Outstanding collaborative work environment