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Role Description

This role offers the opportunity to shape how educational technology products are positioned, communicated, and adopted across K-12 school districts. You will develop marketing strategies that highlight the value of products for educators and administrators while collaborating closely with product development and sales teams. The role involves conducting market research, analyzing competitor activities, and translating insights into compelling messaging and campaigns. You will also track and optimize the performance of marketing initiatives, ensuring alignment with sales goals and customer needs. The ideal candidate thrives in a collaborative, fast-paced environment and is passionate about improving educational outcomes through technology.

• Conduct market research to identify trends, customer needs, and competitor strategies to inform marketing decisions.
• Develop and maintain a clear, compelling value proposition for products, ensuring messaging resonates with educators and administrators.
• Plan and execute marketing campaigns across digital, social media, and email channels, aligned with sales goals.
• Support sales enablement by providing product demos, competitive insights, and targeted marketing tools.
• Collaborate with cross-functional teams, including Product and Content Marketing, to plan product launches and joint campaigns.
• Gather and share customer feedback to refine marketing strategies and influence product development.
• Analyze marketing performance metrics to optimize future campaigns and maximize impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in product marketing, preferably within K-12 education technology.
• Strong analytical skills with experience in market research and data analysis.
• Excellent written and verbal communication skills, with the ability to translate product features into compelling messaging.
• Proficiency with digital marketing tools and platforms.
• Ability to work collaboratively with cross-functional teams, manage projects, and pay strong attention to detail.
• Preferred: experience with product launches, campaign execution, and content strategy development.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in product marketing, preferably within K-12 education technology.
• Strong analytical skills with experience in market research and data analysis.
• Excellent written and verbal communication skills, with the ability to translate product features into compelling messaging.
• Proficiency with digital marketing tools and platforms.
• Ability to work collaboratively with cross-functional teams, manage projects, and pay strong attention to detail.
• Preferred: experience with product launches, campaign execution, and content strategy development.

Benefits

• Base salary of $85,000 per year, plus 5% bonus opportunity.
• Fully covered medical and dental insurance for employees and dependents.
• Employer HSA contributions to cover individual deductibles.
• Unlimited flexible PTO and 11 company holidays, plus 2 weeks year-end break.
• 401(k) plan with 3% employer match, pre-tax and Roth options.
• Remote work flexibility with a supportive, collaborative environment.
• Long-term disability and $50,000 life insurance policy.
• Cell phone and internet stipend.
• Paid parental leave and Employee Assistance Program.
• Optional voluntary benefits, including vision, critical illness, accident, and supplemental life insurance.
• Professional development opportunities with leadership support.