• Partner with Digital Experience teams to identify insights that improve trip discovery, navigation, and booking behavior. • Measure and analyze A/B tests and personalization initiatives using Optimizely and Adobe Analytics. • Build, automate, and maintain Tableau dashboards that highlight key digital KPIs tied to engagement and conversion. • Write SQL queries to extract and transform data across Oracle and Snowflake environments. • Collaborate with Data Engineering to ensure clean, consistent data flows into the warehouse. • Contribute to modernization projects using dbt, Airflow/Astronomer, and Git for scalable BI development. • Present clear, actionable insights that inform marketing, merchandising, and operations strategy. • Serve as a senior individual contributor and mentor within the analytics function.