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Role Description

As a key member of the Marketing team, you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.

The MIS Downstream Product Manager is responsible for developing and leading the execution of comprehensive downstream marketing strategies for Foot & Ankle MIS product lines, driving revenue growth through a customer-centric approach, launch excellence, and strong cross-functional collaboration. This role reports to the Director of Product Marketing and partners closely with sales, medical education, and internal stakeholders to translate market insights into effective positioning, messaging, and commercial initiatives that accelerate adoption and sustain long-term portfolio performance.

Key Responsibilities

• Downstream Marketing Strategy:
  • Lead downstream strategy development for both sustaining and NPI product lines
  • Develop targeting, positioning, claims, messaging, and sales tools for assigned product lines
  • Lead commercial launch strategy, tactics, and execution
  • Develop and execute pricing strategies
  • Know marketing communication channels and how to effectively utilize them
  • Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
  • Develop deep clinical and technical knowledge for assigned product lines
  • Develop and communicate objectives for clinical studies and testing to support claims and messaging
  • Present frequently to senior leadership team
• Sales Enablement & Field Engagement:
  • Work closely with sales training / sales enablement to set training strategy for the product or portfolio
  • Provide responsive sales support
  • Communicate frequently with top sellers to understand needs and opportunities
  • Partner with distributors to identify targets and assist in selling activities
• Medical Education:
  • Partner with medical education to create events and agendas
  • Lead surgeon training for assigned product lines
  • Present product features, benefits, and surgical techniques to surgeon customers
• Market, Customer & Competitive Insights:
  • Communicate frequently with customers to deeply understand unmet needs and growth opportunities
  • Maintain a strong understanding of the competitive landscape and market trends
• Analytics, Forecasting & Performance Management:
  • Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
  • Develop and track KPIs
  • Work closely with demand planning to develop forecasts for assigned product lines
  • Support the field inventory team to optimize inventory usage
• Upstream Partnership & Portfolio Management:
  • Assist upstream marketing in product development activities
  • Support product rationalization and obsolescence strategies and execution

Qualifications

• Bachelor’s degree
• 4+ years of medical device marketing or sales experience
• Ability to travel up to 50% of the time

Requirements

• Ability to sit and stand for long periods of time
• Ability to work in an office and manufacturing environment as required

Desired Characteristics

• Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
• Strong analytical and problem-solving skills
• Demonstrated success in cross-functional collaboration
• Excellent presentation and interpersonal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services

Equal Employment Opportunity

Enovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.