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Role Description

We are seeking a strategic and results-driven Field Marketing Manager to drive demand capture and demand generation efforts across the United States. This role will be responsible for planning and executing high-impact marketing initiatives and campaigns, working closely with our partner and channel community, and delivering events that engage key decision-makers and drive business growth.

• Demand Capture & Demand Generation: Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market.
• Partner & Channel Marketing: Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach.
• Event Management: Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows.
• Localization of AMERICAS/Global Campaigns: Adapt AMERICAS/Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach/activation efforts are culturally relevant and effective.
• Sales Enablement: Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer journey.
• Performance Tracking & Optimization: Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI.
• Budget Management: Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact.

Qualifications

• 7+ years of field marketing experience in B2B technology, SaaS, or a related industry.
• Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth.
• Experience working with partner and channel ecosystems, preferably in the US market.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication skills (written and spoken).
• Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms.
• Willingness to travel within the United States, and occasionally to HQ, Denmark for events and meetings - up to 30%.

Benefits

• Be part of a dynamic, fast-growing company with a strong presence in the US market.
• Work with a talented marketing and sales team to drive real business impact.
• Opportunity to shape and influence marketing strategy.
• Competitive salary and benefits package.
• Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.

Compensation

The base salary range for this role is $96,200 - $145,000. This range is a good faith estimate, and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.

Incentive Plan

This job is eligible for discretionary bonus(es) based on financial performance.