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Role Description

This role is ideal for a marketer who enjoys bringing structure, focus, and analytical discipline to complex, fast-moving environments. The Marketing Manager will drive measurable growth across Learning.com’s priority states through highly structured, data-driven Account-Based Marketing (ABM) programs aligned with revenue targets. This role is expected to apply disciplined prioritization and make trade-off recommendations when competing demands do not align with defined revenue objectives in partnership with sales and regional leaders. Strong analytical skills, disciplined project management, and advanced fluency in Salesforce and HubSpot are essential to ensure campaigns are targeted, measurable, and tied to revenue outcomes.

This person will devise and own ABM campaign strategy and end-to-end execution:

• Audience research
• Account insights
• Campaign execution
• Reporting
• Cross-functional coordination with Sales, CSM, Product Marketing, and RevOps

Confidently and respectfully challenge requests that do not align with agreed revenue priorities or campaign strategy. The ideal candidate thrives in creating organized systems and brings clarity and focus to fast-moving environments by protecting focus on the highest-impact revenue priorities. They build repeatable processes and ensure campaigns run with precision from planning to performance tracking.

Qualifications

• Experience in K–12 edtech and SaaS.
• 3–6 years in Demand Generation, ABM, Growth Marketing, or Marketing Operations with demonstrated ownership of campaigns aligned to pipeline and revenue outcomes.
• Strong analytical background: ability to build reports, interpret data, and translate insights into strategy and prioritization decisions.
• Advanced proficiency with Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution).
• Demonstrated success running structured, measurable ABM programs with clear links to pipeline progression or account engagement.
• Demonstrated ability to manage competing demands and prioritize work based on strategic objectives.
• Comfortable communicating trade-offs and respectfully challenging requests that are not aligned with campaign or revenue objectives.
• Ability to manage multiple campaigns with rigor, prioritize effectively, and drive work to completion.
• Strong writing and communication skills with the ability to craft clear messaging for executive-level educator audiences.

Requirements

• Build and manage structured ABM programs targeting tiered districts, ensuring alignment with business goals, revenue expectations, and defined regional revenue hypotheses.
• Evaluate incoming regional marketing requests against priorities and defined revenue impact criteria; recommend sequencing, re-scoping, or declining work that does not meet established thresholds.
• Conduct deep account research: district priorities, leadership structure, mandates, funding, competitive landscape, and buying cycles and synthesize findings into clear strategic recommendations for cross-functional team alignment.
• Translate insights into tailored ABM plays, messaging, and sequences aligned to executive audiences (Superintendent, C&I, Technology) with defined success metrics established prior to launch.
• Partner with Sales and regional leaders to confirm account prioritization and expected pipeline contribution before campaign execution.
• Maintain organized ABM documentation, playbooks, timelines, and dashboards that clearly show campaign objectives, sequencing decisions, and regional performance trends.
• Manage Salesforce and HubSpot campaign structures, ensuring correct associations, tracking, and hygiene across Lead, Contact, Account, and Opportunity objects to ensure accurate attribution of marketing activity to pipeline and revenue outcomes.
• Design dashboards that report on ABM performance, pipeline progression, conversion rates, ROI, and campaign effectiveness with support from Marketing Analyst to support prioritization, resource allocation, and campaign investment decisions.
• Monitor data quality and partner with Marketing Analyst and RevOps to address gaps impacting reporting accuracy or revenue attribution.
• Track campaign budgets, vendor spend, and campaign-level investment-to-return performance to inform continuation, optimization, or discontinuation of marketing investments.
• Synthesize campaign and pipeline performance data into clear insights that inform regional strategy discussions within cross-functional meetings.
• Partner closely with Sales to define account priorities, outreach sequencing, meeting follow-ups, and pipeline expectations while helping align marketing activity to define regional revenue priorities.
• Bring data and campaign insights into cross-functional discussions to support prioritization decisions.
• Work with CSMs to align expansion opportunities, handoffs, and customer insights that inform ABM targeting and identify opportunities where marketing activity can support expansion pipeline.
• Collaborate with Product Marketing to incorporate accurate product narratives, competitive positioning, and relevant assets into ABM plans.
• Coordinate with vendors and internal team members to execute ABM components on time and budget and ensure activities remain aligned with regional campaign objectives.
• Create high-quality ABM deliverables: one-sheets, email sequences, landing pages, district-specific briefs, and leadership kits aligned to defined account strategy and campaign objectives.
• Ensure all content aligns with brand standards, strategic positioning, and district-level outcomes while clearly communicating the value proposition for district leaders.
• Execute campaigns with structured workflows, timeline management, QA processes, and post-campaign analysis to ensure campaigns launch effectively and generate measurable engagement and pipeline signals.
• Apply creative thinking to develop targeted messaging for district leaders grounded in account insights and campaign strategy.
• Support sales events by aligning attendee strategy, outreach, and follow-up with regional ABM objectives, while partnering with the events team to ensure strong execution and ROI tracking.
• Evaluate event participation opportunities in partnership with Sales to ensure alignment with regional priorities and expected pipeline impact.
• Support Sales with messaging, materials, and district-specific insights for events, meetings, and executive briefings to strengthen engagement with priority accounts.
• Capture insights from events and field engagement to inform future ABM campaigns and regional targeting.
• Apply defined revenue criteria to prioritize work across competing demands within assigned regions.
• Exercise decision authority where scope is clear and partner with Pod leaders to influence prioritization where decisions are shared.
• Recommend trade-offs, sequencing adjustments, or scope changes when requests do not align with agreed objectives.
• Protect focus on the highest-impact regional revenue priorities.
• Bring disciplined, data-informed thinking to evolving cross-functional environments and elevate prioritization conversations when needed.
• Other duties as assigned.

Benefits

• Remote work environment.
• Equal employment opportunities.
• Reasonable accommodations for individuals with disabilities.