• You will be the single owner of the content and collateral that moves buyers from curious to convinced. • Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks. • Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives to craft decks that speak to a specific buyer's context, industry, and pain points. • Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives. • Partner with Sales to identify recurring objections and gaps in the current collateral library, and close those gaps faster than anyone expects. • Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution. • Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches. • Develop point-of-view content that positions Oneleet as the category-defining platform in the compliance and cybersecurity space. • Work with subject matter experts on the engineering and security team to extract insights that no generalist writer could produce. • Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns into actionable positioning guidance. • Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that hold up to scrutiny in a sales conversation. • Translate competitive insights into crisp, confident messaging that arms Sales to win against specific alternatives without sounding defensive. • Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities. • Ensure that product updates are translated into customer-facing language that emphasizes outcomes, not features. • Maintain a living messaging architecture- personas, value propositions, use case narratives- that keeps all content consistent and strategically aligned. • Conduct regular customer interviews and win/loss analyses to deepen understanding of buyer motivations, evaluation criteria, and decision triggers. • Feed insights back into messaging, collateral, and the product roadmap. • Develop a deep understanding of the mid-market buyer: their compliance pressures, their internal stakeholders, their timeline drivers, and what it takes to earn their trust.