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Role Description

The Workday Planning Sales Executive for Strategic Markets is responsible for driving high-impact sales initiatives across key markets within the opportunity size defined for Strategic Markets as per Strada’s commercial strategy. This role focuses on identifying and capturing strategic opportunities, building long-term client relationships, and delivering revenue growth through tailored solutions that align with business objectives.

The Sales Executive plays a dual role in driving revenue growth by acquiring new clients ("new logos") and strengthening relationships within existing accounts with the goal of expanding Strada’s coverage within the existing client base. This position requires a strategic mindset, strong client-facing skills, a deep understanding of the company's offerings combined with strong negotiation and presentation skills.

Strategic Market Development

• Identify and prioritize high-potential markets and verticals for expansion
• Develop go-to market strategies tailored to regional dynamics and client needs
• Collaborate with cross-functional teams to ensure alignment with business goals
• Build and nurture long-term relationships with clients’ C-level leadership across multiple countries and cultures to set solid foundation for broader scope and longer contracting timeline

New Logo Acquisition

• Prospecting & Lead Generation: Identify and qualify complex sales opportunities through market research, networking, and inbound/outbound strategies and lead complex sales cycle from prospecting to contract negotiation and closure.
• Pitching & Presenting: Deliver compelling presentations and proposals tailored to client needs being able to elevate the value proposition Strada can deliver to clients.
• Pipeline Management: Create and maintain a healthy sales pipeline and forecast accurately enabling strategic, organic and long-term growth.
• Negotiation & Closing: Build and maintain relationship with C-level stakeholders and decision-makers.

Collaboration

• Closely collaborate with the broader cross-country teams to ensure alignment and coordination within complex deals, requiring deployment phasing.
• Work with marketing partnering in generating and leveraging on Qualifying Opportunities and how to message out in the market.
• Support Sol. Architect to build a solid clients’ analysis, business case and solution design to respond to the clients’ needs and provide the value expected from Strada solutions.
• Work with product teams to align on market requirements and Strada strategy incorporating the voice of clients.

Existing Business Expansion

• Client Relationship Management: Build and nurture long-term relationships with strategic clients enabling an early reading of potential needs and/or issues potentially leading towards low satisfaction.
• Upselling & Cross-selling: Identify and/or stimulate opportunities by highlighting Strada’s value proposition to expand (upsell / cross-sell) services/products within current accounts.
• Innovation: Lead innovation conversation with strategic clients to drive new solutions deployment and growth.
• Account Planning: Develop strategic account plans with clear growth targets and aligned with client goals to generate value at client level.
• Performance Tracking: Monitor account performance and usage to identify growth opportunities.

Cross-functional Collaboration:

• Collaborate with internal teams (Product, marketing, Sol. Architect, SAE) to achieve maximum value for Strada and the client.

Qualifications

• 7+ years of experience in sales and business development preferably in the clients or strengthening existing accounts.
• Experience in high-potential markets and verticals for expansion.
• Experience with cross-functional teams to ensure alignment with business goals.
• Proficiency in long-term relationships with clients’ C-level leadership across multiple countries for broader scope and longer contracting.
• Proficiency in Salesforce CRM and ability to extract and interpret sales data.
• Excellent communication, presentation, and relationship-building skills.
• Self-starter with the ability to work independently in a virtual environment.
• Bachelor’s degree in business, Marketing, or a related field (or equivalent experience).

Benefits

• Health coverage
• Wellbeing programs
• Paid leave (vacation, sick, parental)
• Retirement plans
• Learning opportunities
• And more