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Role Description

Salem Podcast Network, a division of Salem Media, offers an exceptional opportunity for a YouTube Growth Lead. We are building a high-output, video-first podcast network and are looking for a YouTube Growth Lead to own the strategy and performance of our channels. This role is responsible for turning long-form podcasts and video content into a scalable YouTube growth engine.

• Oversee channel strategy, titles and thumbnails, clip distribution, and analytics to maximize views, subscribers, and revenue.
• Understand how the YouTube algorithm works in practice and translate content into high-performing formats that reach millions of viewers.
• This is a hands-on role that blends creative instincts, analytics, and operational leadership.

Responsibilities

• YouTube Channel Growth:
  • Develop and execute the overall YouTube growth strategy for multiple shows and channels.
  • Identify content formats and packaging that drive views, retention, and subscriber growth.
  • Optimize channel structure, playlists, and publishing cadence.
• Video Packaging:
  • Lead the strategy for titles, thumbnails, and metadata.
  • Run A/B testing and iteration to improve click-through rates and watch time.
  • Collaborate with designers to develop consistent thumbnail systems across shows.
• Content Distribution:
  • Build and manage the pipeline for long-form videos, clips, and Shorts.
  • Identify the most compelling moments from episodes and turn them into viral-ready clips.
  • Ensure each episode generates multiple pieces of distributed content.
• Analytics and Optimization:
  • Track and report on key metrics including CTR, retention, watch time, and subscriber conversion.
  • Use YouTube analytics and third-party tools to identify growth opportunities.
  • Continuously refine publishing strategy based on performance data.
• Team Leadership:
  • Manage a small team of channel managers, editors, and thumbnail designers.
  • Build repeatable workflows for publishing and clip production.
  • Coordinate with production and editorial teams to ensure content is optimized for YouTube.

Qualifications

• 3–7+ years working in YouTube growth, digital media, or video publishing.
• Demonstrated success growing one or more YouTube channels to significant scale.
• Experience with long-form video, podcast clips, and YouTube Shorts.
• Deep familiarity with YouTube Studio analytics.
• Understanding of YouTube’s recommendation system and growth mechanics.
• Experience with title optimization, thumbnail design strategy, and metadata.
• Strong editorial judgment and ability to identify compelling video moments.
• Ability to translate conversations or interviews into high-performing clips.
• Understanding of audience behavior on YouTube.
• Ability to manage multiple channels and publishing schedules simultaneously.
• Experience building and managing creative teams.
• Comfortable working in a fast-paced, high-output content environment.

Tools

• Experience with many of the following:
• YouTube Studio and analytics tools
• Premiere Pro, Final Cut, or similar editing software
• Thumbnail design workflows (Photoshop or similar)
• Content management systems and publishing workflows

Benefits

• Comprehensive multi-platform solutions portfolio
• Uncapped earning potential: competitive base + commission
• Research and pre-sales support team
• Career advancement opportunities
• Award-winning "Great Place to Work" culture
• Full benefits: health, dental, vision, 401(k), PTO

Compensation

$80,000 - $100,000 Annually