• Write and optimize blog posts, pillar pages, landing pages, and web copy targeting high-value keyword clusters in the procurement and finance space • Structure articles using an "answer-first" framework: lead with a direct, specific answer to the reader's question, then layer in context and depth, optimizing for AI Overviews and answer engines, not just traditional SERPs • Build out topic clusters that comprehensively address the sub-questions a user might have around a given theme, rather than mechanically targeting individual keywords • Refresh and update existing content to improve rankings, incorporate new messaging (e.g., agentic AI, procurement orchestration), and align with current search intent • Write compelling meta titles, H1s, and descriptions that earn clicks, short-form copy matters here as much as long-form • Collaborate with Zip’s SEO/AEO Manager on content briefs, keyword research inputs, and editorial calendars • Work with subject matter experts across product marketing, research, and our advisory team to ensure technical accuracy and depth