• Own the Enterprise demand generation strategy for North America, aligned to revenue, pipeline, and account growth targets • Design and execute Account-Based Marketing (ABM) programs across 1:many and 1:few motions for priority enterprise accounts • Partner closely with Enterprise Sales, SDR, RevOps and Customer Success leadership to define target accounts, buying committees, and engagement strategy • Drive net-new pipeline creation through integrated ABM, digital campaigns, and field marketing initiatives • Build and execute upsell and expansion programs for existing enterprise customers in partnership with Sales and Customer Success • Lead field marketing programs, including executive events, regional activations, and industry conferences • Orchestrate multi-channel campaigns that support long, complex sales cycles and multi-threaded deals • Serve as the primary marketing partner to the Enterprise sales organization, providing campaign insights, account plans, and performance reporting • Develop sales enablement assets and plays that support pipeline creation and deal acceleration • Define, track, and optimize performance metrics including pipeline, revenue influence, account engagement, and ROI • Continuously test, learn, and evolve ABM and field programs based on data and sales feedback.