Overview

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow.   Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture.  Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business. 

 

The Sales Lead Coordinator plays a key role in supporting the MQL qualification process by managing inbound and outbound leads through a structured evaluation and engagement flow. This role focuses on assessing lead fit, conducting research, initiating outreach, and working closely with Sales to confirm when a lead is ready to be accepted as an MQL.

 

The Sales Lead Coordinator  combines prior sales development or inside sales experience with strong organization, research skills, and professional prospect conversations to help ensure leads are properly evaluated and progressed.

Responsibilities

Sales Lead Coordinator

About the Role

What You’ll Do

Lead Intake & Initial Assessment

• Review and assess new inbound and outbound leads using firmographic and persona information such as industry, company size, and job title.
• Apply defined pass / hold / disqualify criteria to determine initial lead fit.
• Route early‑stage or poor‑fit leads into appropriate nurture paths based on established guidelines.

Lead Research & CRM Management

• Conduct research on companies and contacts to understand business context and potential needs.
• Document findings, signals, and interaction notes clearly in the CRM.
• Maintain accurate, organized lead records to support ongoing assessment and follow‑up.
• Monitor nurtured leads for changes or new activity and flag them for re‑engagement when appropriate.

Outreach & Lead Engagement

• Initiate outreach to new leads via email, phone, and LinkedIn using established sequences and messaging frameworks.
• Personalize outreach using available lead and account insights.
• Respond promptly to inbound interest and prospect questions.
• Track outreach activity, responses, and outcomes accurately in the CRM.

Secondary Scoring & Prioritization

• Support secondary lead evaluation based on:
• Fit (alignment to target accounts and personas), and
• Engagement (responses, conversations, and observed interest).
• Use scoring and prioritization guidance to determine appropriate next steps.
• Route low‑engagement leads into nurture programs and monitor for renewed activity.

MQL Evaluation & Sales Collaboration

• Engage in conversations with prospects to help confirm key qualification details, including interest, timing, needs, and decision involvement.
• Collaborate with Sales to determine when a lead meets MQL criteria.
• Provide clear handoff notes and context to support smooth Sales follow‑up and next steps.

Collaboration & Process

• Follow defined lead ownership, follow‑up, and documentation processes.
• Work closely with Marketing on lead sources, campaigns, and nurture programs.
• Communicate clearly with Sales regarding lead status and readiness.
• Share feedback on lead flow, outreach effectiveness, and common prospect questions.

What We’re Looking For

Required Qualifications

• Previous experience in sales development, lead generation, inside sales, or a similar customer‑facing role
• Experience engaging prospects via email and phone.
• Familiarity with basic lead qualification concepts and CRM workflows.
• Strong organizational skills and attention to detail.
• Comfortable initiating conversations with new contacts.

Preferred Qualifications

• Experience using Salesforce or a similar CRM.
• Familiarity with tools such as LinkedIn Sales Navigator, ZoomInfo, or comparable prospecting platforms.
• Experience with sales outreach or sequencing tools.
• Exposure to B2B technology, services, or solutions‑based selling environments.

Additional Information

• Travel required: approximately 5%

Benefits & Perks – What’s In It For You

 

Panasonic is committed to supporting your total wellbeing through a wide variety of benefits and wellness programs to support your physical, emotional, financial, social, and environmental health. Here’s what you can expect:

 

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.

 

We Take Opportunity Seriously:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer. 

 

The salary range listed below is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!

 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

 

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Salary Range

$29 - $33 hr + Bonus REQ-154026