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Role Description

This role offers the opportunity to lead the strategy, execution, and growth of high-impact email marketing programs across multiple newsletters and media brands. You will play a pivotal role in expanding and engaging subscriber audiences, driving retention, and supporting monetization initiatives. Operating at the intersection of marketing, editorial, and analytics, you will leverage data to optimize campaigns, refine targeting, and develop actionable insights. This position is ideal for a strategic thinker who thrives in a collaborative, fast-paced, and creative environment, combining hands-on execution with leadership and mentoring of junior team members. You will help shape the audience development strategy while driving measurable business outcomes through innovative email marketing practices.

• Develop, execute, and optimize email marketing campaigns across acquisition, engagement, retention, and reactivation programs.
• Define and monitor key performance indicators for all email initiatives, leveraging insights to improve campaign performance.
• Lead segmentation strategies, behavioral targeting, and A/B testing to refine audience engagement.
• Ensure brand consistency, editorial quality, and design standards across all email communications.
• Collaborate with editorial, AdOps, and marketing teams to support integrated, omnichannel campaigns and newsletter monetization efforts.
• Analyze performance data and deliver actionable recommendations to stakeholders, presenting results and strategic insights.
• Mentor and guide junior team members, providing structure, feedback, and performance guidance.

Qualifications

• 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing with ownership of program performance.
• 1+ year of experience managing or mentoring team members, including setting priorities and supporting professional development.
• Expertise in marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo, Sailthru) and hands-on campaign execution.
• Strong skills in email segmentation, automation workflows, behavioral targeting, and A/B testing.
• Proficiency in analyzing campaign data using tools like Google Analytics, Looker, or similar BI platforms to inform optimization strategies.
• Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams.
• Strong writing, editing, and copywriting skills to craft compelling email content and calls-to-action.
• Familiarity with newsletter monetization, sponsorships, advertising integrations, or affiliate programs.
• Ability to present insights and recommendations to executives and mentor junior team members effectively.

Benefits

• Competitive salary range: $75,000—$85,000 USD per year.
• Fully remote-first work environment with flexible scheduling options.
• Paid Time Off (PTO) and flexible holidays.
• Comprehensive health, dental, and vision insurance for you and your family.
• Life, AD&D, Short-Term, and Long-Term Disability coverage.
• 401(k) retirement savings plan with company match.
• Paid parental leave for new parents.
• Wellness perks, including fitness reimbursements and access to Headspace.
• Learning and development opportunities, including book reimbursement and speaker series bonuses.
• Special milestone rewards through the Bucket List Benefit program.