• Own the end-to-end launch process for partner integrations and new product features, from internal alignment on joint value propositions to full-funnel go-to-market execution • Transform technical specs and integration details into clear, compelling content that resonates with sales teams and external audiences • Track and report on launch performance, measuring KPIs and sharing learnings to sharpen future GTM efforts • Serve as the primary marketing point of contact for G2's "Strategic 5" partner organizations, fostering ongoing relationships and identifying mutual growth opportunities • Collaborate with Product Marketing to weave partner value into G2's broader brand campaigns • Partner with external marketing counterparts to build and execute co-marketing plans that maximize visibility and business impact • Build and maintain the infrastructure behind G2's partner program, including internal and external documentation, assets, and program materials that reflect G2's brand standards • Lead the development of regional, G2-hosted co-sponsored event series with top strategic partners, working alongside Demand Gen and Field Marketing teams • Evaluate, negotiate, and manage external partner event sponsorships from contract through post-event wrap-up, ensuring strong ROI on every investment