This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

We’re seeking a hands-on Marketing Communications Associate to execute tactical campaigns and learn at the intersection of traditional finance and decentralized technology. In this role, you will work directly with our CMO and agency partners to drive user acquisition for institutional financial applications.

This is not typical crypto marketing — our clients are banks, asset managers, and trading firms, not retail users. You’ll need a solid understanding of capital markets and a passion for exploring blockchain’s impact on finance.

Key Responsibilities

• Campaign Execution & Growth Analytics (60%)
  • Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications)
  • Drive adoption and engagement across the Canton Network
  • Manage multi-channel prospect nurture sequences for ecosystem expansion
  • Coordinate product launches and token integration announcements
  • Track network growth and engagement metrics
  • Create and deliver multi-step email campaigns
• Content & Thought Leadership (25%)
  • Develop technical marketing content for financial services audiences
  • Create educational materials on blockchain concepts for finance professionals
  • Write thought leadership articles to position Obsidian Systems in enterprise DeFi
  • Produce case studies, white papers, and compliance-driven marketing collateral
  • Support conference speaking engagements and industry panel participation
  • Build relationships with trade publications, analysts, and financial media
  • Partner with leadership on narrative positioning across X (Twitter) and industry media
• Operations & Digital Presence (15%)
  • Maintain CRM (HubSpot) data and prospect databases
  • Manage website content and updates
  • Set up marketing automation and tracking systems
  • Generate campaign and network analytics reports
  • Collaborate with leadership on commentary across digital and industry platforms

Qualifications

• 2–5 years in B2B software or financial services marketing
• Understanding of trading, settlements, capital markets, and regulatory environments
• Growth marketing expertise: performance marketing, attribution models, conversion optimization
• Experience marketing to institutional buyers with complex decision-making
• Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot)
• Exceptional writing skills for sophisticated financial audiences

Preferred Qualifications

• Familiarity with DeFi concepts and enterprise blockchain applications
• Professional network within banking, trading, asset management, or fintech
• Experience with marketing automation platforms, CRM systems, and attribution software
• Knowledge of compliance in financial services marketing
• Startup or scale-up experience; adaptability to rapid change

Growth Opportunities

• Learn from industry-leading blockchain engineers
• Network with major financial institution executives
• Grow into marketing leadership as the company scales
• Shape marketing strategy for the emerging enterprise blockchain sector
• Work with C-suite executives and industry thought leaders

How to Apply

• Submit your resume, showcasing relevant B2B marketing and finance experience
• Include a cover letter describing your interest in enterprise blockchain/DeFi
• Provide a writing sample or portfolio link (preferably B2B marketing copy for financial services)
• Share your LinkedIn profile demonstrating your professional network