• Lead the execution of the strategy for the Hybrid Manufacturing vertical within Rockwell's Elastic MES Industry Strategy team. • Define the market vision, aligning stakeholders across sales, solutions, product, marketing, and global regions. • Ensure go-to-market execution that drives growth, differentiation, and customer success. • Own the target ARR Growth and return on investment for industry growth investments. • Develop the industry strategy for the process manufacturing industry. • Translate strategy into actionable plans across regions, covering target accounts, solution positioning, partner ecosystem development, and value proposition alignment. • Be the industry domain expert, with deep understanding of hybrid manufacturing business drivers and stay ahead of new market trends. • Engage with senior executives across target customers to influence transformation programs and strengthen Rockwell's position as a trusted partner. • Partner with sales leadership, solution architects, product management, marketing, and system integrators to ensure cohesive execution of the industry strategy. • Enable the field with industry-specific content, tools, sales enablement materials, expertise, and success stories to promote Rockwell's position in hybrid manufacturing. • Measure performance using industry specific metrics including market share, pipeline, win rate, and profitability, and adjust plans accordingly. • Bring insights into product roadmaps, partnership decisions, and investment priorities to ensure continued differentiation and relevance.