• Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio. • Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans. • Ensure consistent global brand and product messaging while enabling appropriate regional flexibility. • Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life. • Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans. • Drive post-launch optimization, line extensions, and differentiation strategies. • Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness. • Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations. • Ensure disciplined launch execution with clear milestones, metrics, and accountability. • Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution. • Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets. • Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities. • Serve as a key marketing partner to global and regional Sales leaders. • Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization. • Support strategic partnerships and distributor relationships as required, including coordination with external partners. • Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads). • Establish clear objectives, performance expectations, and development plans. • Foster a culture of accountability, collaboration, and continuous improvement. • Ensure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements. • Uphold Meridian policies, ethical standards, and best practices across global markets.