Global Senior Marketing Manager, ABM and Integrated Demand Programs for e-Invoicing & Compliance

Summary

The Global Senior Marketing Manager, ABM and Integrated Demand Programs for e-Invoicing and Compliance, is responsible for designing, executing, and optimizing integrated demand and account-based marketing (ABM) programs that drive pipeline growth and align with organizational goals.

You will own the end-to-end lifecycle of demand generation initiatives and strategic ABM programs for priority accounts, from strategic planning through execution and performance delivery.

This role reports into the VP Global Integrated Demand Programs.

Key Responsibilities

Strategic Demand and ABM Program Planning

• Develop annual integrated demand programs and ABM strategies, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
• Own pipeline generation and the end-to-end program lifecycle — from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
• Define and execute ABM programs for strategic and high-value accounts in partnership with Sales, aligning marketing investments to account priorities and revenue potential
• Own the investment, defining scope and investment levels (e.g., budget $, channel mix) to guide campaign planning and resource allocation
• Ensure programs are tailored for different regions, audience segments, buying lifecycle and priority accounts
• Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand generation and demand extraction when pipeline targets are missed

Multi-Channel Campaign and ABM Activation

• Ensure campaigns in demand programs are optimized for key segments, personas, geographies and priority accounts
• Orchestrate multi-channel ABM plays across digital media, events, field marketing, partner marketing, and personalized content experiences
• Maintain consistent messaging across all channels for internal communications and external marketing
• Coordinate with digital media, social media, paid media, nurture emails and field managers / partner marketing to provide comprehensive coverage throughout the buyer’s journey
• Ensure program budget is optimally utilized and provide input to budget allocation decisions and trade-offs

Cross-Functional Collaboration and Leadership

• Act as the primary liaison with leadership for designated Sales teams, co-developing ABM account plans and demand generation priorities
• Maintain regular alignment with IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
• Interface with Product, Sales, and broader Marketing teams to ensure demand programs align with future product launches and GTM strategies
• Work with Field and Partner Marketing teams for activation of campaigns and account-specific programs in the field
• Conduct regular performance updates and interlock meetings to report on campaigns and ABM account engagement

Program Optimization and Performance Tracking

• Use appropriate analytics to continuously monitor and refine demand and ABM programs for better outcomes
• Track and analyze performance data to enhance lead generation, account engagement, scoring, and routing processes
• Identify underperforming campaigns or ABM account plays and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
• Identify opportunities for automation, scalability, and process standardization to improve efficiency

Demand Programs & ABM Management

• Ability to define integrated demand and ABM program strategy aligned with business goals and navigate trade-offs
• Proven track record of managing complex marketing programs and ensuring timely delivery
• Strong stakeholder management skills; ability to build cooperative partnerships of trust with Sales leadership
• Demonstrated track record of owning and achieving pipeline contribution goals across both demand generation and ABM initiatives

Marketing

• Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and strategic accounts
• Experience building account-based marketing programs for enterprise or mid-market segments
• SaaS-specific experience—understanding the unique buying cycles, engagement preferences, and customer needs in the mid-market, with significant global B2B marketing experience in a technology solution context
• Must have successfully carried demand / pipeline quotas before
• Deep knowledge of Demand Generation, ABM, and Demand Extraction tactics

Tech & Data

• AI-first mindset in creating campaign strategy and reviewing pipeline health for the solution ecosystem
• Data-driven decision-making with the ability to utilize data to optimize programs and account engagement strategies
• Familiarity with ABM platforms and account engagement analytics

US Base Salary Range: $131,600.00 - $171,100.00

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.