• Support and execute go-to-market launches for new product features and updates • Develop clear and differentiated product positioning and messaging • Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos • Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations • Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation • Work closely with Product and Engineering to translate technical capabilities into clear customer value • Equip the Sales team with sales enablement materials, presentations, and messaging frameworks • Build customer advocacy assets including case studies, testimonials, and success stories • Manage and grow Rollstack’s social media presence, particularly on LinkedIn • Collaborate with Customer Success to identify customer wins, insights, and real-world use cases • Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution • Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline