• Work closely with the client’s content and thought leadership team to produce written content across various formats, including articles, reports, ebooks, interactive assets, and supporting distribution copy. • Translate complex topics — including artificial intelligence, emerging technologies, workforce culture, macroeconomic trends, and industry transformation — into clear, engaging stories. • Write AI assets (3-4 series) on AI education in construction and how to use it in action. • Synthesize insights from research, interviews, industry reports, and internal subject-matter experts. • Shape compelling story structures that help readers understand why a trend matters and what it means for the industry. • Collaborate with editors, designers, and strategists to bring content briefs to life through interactive assets, infographics, and visual storytelling. • Potential to write supporting distribution copy for social, email, and campaign channels. • Adapt tone and structure depending on format (e.g., report sections, articles, educational explainers, or executive summaries).