Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $180M+ in annual revenue while being completely bootstrapped and profitable. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.

We’re looking for a creative and detail-oriented CRM Associate to help bring our lifecycle marketing programs to life across Email, SMS, Referral, in-app messaging, and other CRM channels. In this role, you’ll play a key part in shaping how we communicate with our customers, from brainstorming campaign ideas to ensuring every message is delivered seamlessly and performs at a high level.

You’ll support the planning and execution of weekly campaigns, including briefing creative, building and scheduling emails and SMS, launching surveys, supporting DTC promotions, and contributing to ongoing testing and optimization efforts. This role is ideal for someone who enjoys both strategy and execution, someone who can think creatively about customer engagement while also managing the details that ensure campaigns run smoothly.

Working cross-functionally with marketing, creative, and product teams, you’ll help build thoughtful customer journeys that deliver the right message at the right time. You’ll also help ensure our campaigns follow industry best practices and meet all relevant regulatory and marketing standards.

Above all, you’ll help create meaningful customer experiences that drive engagement, retention, and growth.

Key Responsibilities:

• Maintain a monthly CRM calendar based on seasonality, promotions, launches, etc.  
• Build, deploy, and optimize Email and SMS campaigns within our marketing platforms
• Support automated lifecycle flows including welcome, cart and browse abandonment, refer-a-friend communications, and more 
• Segment audiences based on behavior, purchase history, and engagement data to drive personalization
• Conduct A/B testing on subject lines, creative, timing, and messaging to improve performance
• Monitor KPIs including open rate, CTR, CVR, and revenue attribution
• Partner with Creative, Brand, and Product teams to align campaign messaging with site experience and product or feature launches
• Maintain CRM database hygiene and ensure compliance with data privacy regulations
• Prepare weekly and monthly performance reports with actionable insights