**Position Responsibilities:** - Own paid search strategy and day-to-day execution across platforms including Google Ads, Microsoft/Bing Ads, and emerging search opportunities - Manage full-funnel paid search campaigns (brand, non-brand, competitor, shopping, and retargeting) to drive customer acquisition and subscription growth - Conduct ongoing keyword research, query mining, and account structuring to improve efficiency and scalability - Optimize toward core growth metrics such as CAC, ROAS and LTV - Develop and execute testing roadmaps across bidding strategies, match types, ad copy, landing pages, and feed optimizations - Own forecasting, budgeting, and pacing of paid search spend to ensure efficient growth - Monitor and adapt to platform updates (e.g., automation, Performance Max, attribution changes) and industry best practices - Analyze performance data and translate insights into clear recommendations for stakeholders and leadership