• Full ownership of pipeline generation for Unstructured’s sales organization, with clear targets and accountability • Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable) • Build programs that support complex, enterprise sales cycles and large deal sizes • Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals • Build and own Unstructured’s growth roadmap • Establish attribution, reporting, and forecasting that the executive team and board can trust • Identify the highest-leverage channels for pipeline creation and double down on what works • Move quickly: test aggressively, iterate fast, and scale winning motions • Hire and lead a high-performing Growth team • Define roles, operating cadence, and performance expectations • Lay the foundation for a scalable, world-class marketing organization • Help define and articulate Unstructured’s value proposition for enterprise buyers • Develop messaging and narratives that resonate with both technical and business stakeholders • Support product launches, sales enablement, and category leadership • Potentially assume broader Product Marketing ownership over time