• Partner with performance marketing leadership to support major cross-channel projects like: • Creative and campaign strategy direction and coordination across Search, Video & Social channels • Vet, test and learn new potential channel additions like audio, CTV • Cross-channel analysis related to Media Mix Model and incrementality test design and results • Cross-functional reporting on creative learnings, performance, spend and financial reporting • International expansion strategy and coordination of Paid Media campaigns for strategic alignment, creative messaging and translation coordination • Monitor and analyze trends of core KPIs • Monitor competitor activities utilizing 3rd party tools • Report on and communicate performance results to internal stakeholders • KPI forecasting • Budget forecasting • Collaborate with other media team members to ensure alignment of brand messaging