• Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance • Iterate with key stakeholders to build, improve, and maintain dashboards that accurately show performance to core KPIs • Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value • Own models for cost per metrics and provide recommendations for channel spend allocation • Own both program level and aggregate forecasting models • Partner with marketing teams to plan quarters ahead on campaigns and outcomes to provide visibility into coverage to plan • Run planning cycles that break pipeline targets down to the MQA Volume, Channel, Campaign view for each segment/region • Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting • Own projects and deep analysis for questioning the status quo and provide recommendations based on insights