• Manage and optimize the marketing automation platform (e.g., Marketo, HubSpot) and ensure seamless integration with Salesforce and other GTM systems. • Oversee campaign setup, execution, and reporting to ensure timely delivery, accurate tracking, and performance optimization. • Own the lead lifecycle, including lead scoring, routing, and funnel hygiene in partnership with Sales and RevOps. • Build and maintain dashboards and reports that measure marketing effectiveness, ROI, and funnel conversion metrics. • Ensure data quality, compliance, and enrichment across marketing and GTM systems. • Partner with GTM Operations to identify opportunities for workflow automation, process improvement, and cross-functional alignment. • Evaluate and implement new marketing technologies that enhance productivity, targeting, and attribution accuracy. • Manage relationships with technology vendors, and collaborate with internal stakeholders and contractors to execute projects on time and within scope.