• Manage and optimize all integrations between Hubspot and other tools in the marketing technology stack. • Develop and refine marketing operations processes, including lead scoring, nurture workflows and AI adoption to enhance efficiency and effectiveness • Set up database segmentation, ensure data integrity, synchronization, and flow between Hubspot and Salesforce CRM. • Define and enforce best practices for lead and contact lifecycle management across marketing and sales teams. • Oversee marketing system integrations, working cross-functionally to implement and maintain connections between key platforms to support automation, tracking, and reporting. • Evangelize use of AI to automate marketing and sales processes for scalability and efficiency. • Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance. • Creation and distribute key marketing reports - including advertising performance, lead source attribution, pipeline contribution, marketing influence and campaign impact. • Manage A/B testing and performance tracking across channels (email, landing pages, ads). • Collaborate closely with Sales, IT, and Operations teams to ensure smooth data flow, CRM follow-up logic, and campaign execution • Support email marketing execution, nurture programs, supporting campaign setup, testing, and email performance analytics. • Identify process improvements within marketing systems and workflows to optimize for scalability, efficiency, and automation. • Track and manage the marketing budget, including invoice processing, vendor contract management, expense reporting, and budget forecasting to ensure alignment with company goals • Collaborate with Sales Leadership, the BDR Manager, and Sales Operations to design, enhance, and maintain BDR workflows across the tech stack.