• Own and manage Adobe Tag Manager (Launch) for accurate data collection and tracking • Design and maintain tagging strategies that scale across multiple properties and platforms • Collaborate with developers and marketers to ensure proper tagging across web properties • Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels • Troubleshoot and QA tag deployments and data layer configurations • Support content authors and developers in managing and optimizing AEM components • Ensure seamless integration between AEM and other marketing platforms • Design and execute A/B and multivariate tests using Adobe Target • Develop audience segments and personalized experiences based on behavioral data • Monitor and analyze digital performance metrics using Adobe Analytics and other tools • Create dashboards and reports to communicate findings to stakeholders • Partner with marketing, product, and engineering teams to align technology with business goals • Provide training and documentation for internal teams on platform usage and best practices