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Marketing Automation Manager

Marketing OperationsMarketing OperationsFull TimeRemoteTeam 201-500Since 2003H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

55 days ago

Salary

$60K - $80K / year

Bachelor Degree5 yrs expEnglishCloud

Job Description

• Develop, implement, and manage marketing automation workflows across multiple channels • Optimize email campaigns for engagement, conversions, and deliverability • Segment audiences and personalize messaging based on behavior and data • Work with sales and marketing teams to align campaigns with revenue goals • Analyze campaign performance and provide actionable insights • Stay up-to-date with marketing automation trends and tools • Oversee CRM integrations and lead scoring strategies

Job Requirements

Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
Strong understanding of CRM systems and lead management (Salesforce)
Experience with email marketing strategy and A/B testing
Analytical skills to interpret campaign data and metrics
Excellent project management and organizational skills
Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
Implement and improve deliverability best practices
Champion accessibility and responsive design standards in all email templates

Benefits

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities