• Maintain a monthly CRM calendar based on seasonality, promotions, launches, etc. • Build, deploy, and optimize Email and SMS campaigns within our marketing platforms • Support automated lifecycle flows including welcome, cart and browse abandonment, refer-a-friend communications, and more • Segment audiences based on behavior, purchase history, and engagement data to drive personalization • Conduct A/B testing on subject lines, creative, timing, and messaging to improve performance • Monitor KPIs including open rate, CTR, CVR, and revenue attribution • Partner with Creative, Brand, and Product teams to align campaign messaging with site experience and product or feature launches • Maintain CRM database hygiene and ensure compliance with data privacy regulations • Prepare weekly and monthly performance reports with actionable insights