• Oversee the digital marketing strategy for multiple functions within digital marketing, including but not limited to social media, SEO, Email Marketing, Marketing Technology and Web Development as well as Content Growth. • Lead strategy and manage implementation of technology stack for the website. • Develop and implement strategies to drive online traffic to the company website. • Develop and manage digital marketing campaigns. • Manage the continuous improvement of the company website. • Improve the usability, design, content and conversion of the company website. • Collaborate with Digital Marketing Leadership Team on the planning and budgetary control of all digital marketing. • Evaluate customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Use web analytical tools to assist in making data driven decisions that will improve user satisfaction and drive patient volume. • Work with the appropriate departments/institutes to obtain strategic information and define their digital marketing plan. • Oversee conception, planning and execution of selected Web development/expansion initiatives and serve as key point of contact for division/department. • Function as the liaison between agencies, internal clients for web-based initiatives and web analytics. • Manage Digital team professionals and develop annual key performance indicators for team members. • Mentor and provide growth and learning opportunities for staff. • Educate internal resources on current web-based analytics best practices. • Responsible for defining and reporting OKRs for Digital strategies and tactics.