• Set up and manage paid social ads for Facebook, Instagram and other potential platforms • Research and create specific audiences for more granular targeting in each ad set • Monitor and optimize campaigns on a daily, weekly, and monthly basis by analyzing performance data, forming hypothesis and testing new approaches • Establish workflow for new ad insertions through project management software • Identify high- and low-performing stores based on established KPI’s • Provide store-specific reporting on an established frequency or on request • Assist in the development and automation of scorecard reporting • Setup new pixels and catalogs for new accounts • Administration of Facebook Business manager assets