• Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth • Support and optimize lead nurturing strategies aligned with the sales funnel • Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals • Implement and manage Account-Based Marketing (ABM) initiatives targeting high-value prospects • Manage website updates and CMS optimization • Create and oversee content development including case studies, blog posts, webinars, events (virtual and in-person), and sales enablement materials • Ensure consistent messaging across marketing channels • Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred) • Utilize ABM tools (Apollo preferred) to identify and engage target accounts • Track, measure, and report on campaign performance • Analyze data and make performance-based optimizations to improve ROI • Build dashboards and reporting to provide visibility into marketing impact on pipeline • Work closely with the sales team to support pipeline development and opportunity progression