• Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization. • Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets. • Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns. • Continuously identify opportunities to increase campaign scale and improve overall performance efficiency. • Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization. • Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team. • Monitor weekly campaign pacing and ensure performance remains aligned with business goals. • Execute assigned initiatives and projects in a timely, organized, and results-oriented manner. • Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success.