• Develop and execute integrated demand generation programs that drive pipeline across Alkami’s bank segment, leveraging channels including digital advertising, email, SDR collaboration, industry partnerships, and events. • Lead account-based marketing strategies targeting priority financial institutions and named accounts in partnership with Sales and SDR teams. • Design and manage multi-channel campaigns across web, email, LinkedIn, programmatic advertising, industry publications, and targeted ABM initiatives. • Leverage first-party data, intent signals, firmographic data, and technographic insights to prioritize accounts and identify buying signals. • Utilize AI-powered tools and workflows to accelerate campaign development, personalization, messaging optimization, and campaign analysis. • Collaborate closely with Product Marketing, Sales, and Revenue Operations to align messaging, campaign strategy, and pipeline generation goals. • Monitor, analyze, and optimize campaign performance across the marketing funnel to improve engagement, conversion, and pipeline generation. • Measure and communicate marketing impact through clear reporting on pipeline influence, campaign ROI, and revenue attribution. • Drive continuous experimentation across messaging, targeting, and channels to identify and scale high-performing growth strategies. • Develop strong relationships with cross-functional stakeholders and ensure alignment between marketing strategy and sales execution.