• Own experience strategy end-to-end across complex digital projects • Lead stakeholder research, discovery interviews, and requirements gathering in ambiguous or politically complex environments • Synthesize user needs, business goals, policy constraints, and technical realities into clear, defensible experience strategy • Define experience principles, success criteria, and structural approaches that guide design and delivery • Develop and own UX artifacts including personas, user journeys, service blueprints, workflows, and information architecture • Define content strategy as part of the overall UX approach, focusing on structure, hierarchy, sequencing, and clarity • Create and document content models that support scalable, reusable, and accessible user experiences • Define UX and content strategies that account for underlying data models, CMS structures, system integrations, and technical constraints • Shape UX strategy for CMS-backed and data-driven digital systems, including public-facing experiences and supporting administrative or operational interfaces • Collaborate with UX/UI Product Designers to ensure design systems and component patterns align with experience strategy, content models, and system requirements • Provide strategic guidance and quality oversight throughout design and implementation • Collaborate with engineers and technical leads to anticipate risks and ensure strategies are feasible and sustainable • Lead or co-lead client workshops and presentations, clearly communicating recommendations, tradeoffs, and rationale