• Lead and guide a team of brand designers ranging from junior to senior, reinforcing established strategic and creative direction while fostering growth through constructive feedback • Provide hands-on mentorship, helping team members hone their creative skills and balance individual project priorities • Communicates with a calm, reliable leadership voice that builds team confidence, eases day-to-day anxiety, and supports a positive, motivated team environment • Foster a culture of experimentation, rapid ideation, and comfort with AI tooling in strategic applications for increased velocity and impact across brand creative • Ensure team members are operating at the appropriate level of autonomy, with Senior II designers leading project scoping and execution • Translate established marketing and brand direction into actionable design guidance for your team, ensuring clarity and consistency in execution • Manage discovery and design decisions to align user needs with business goals, ensuring impactful and strategic outcomes • Utilize systems thinking to create scalable, consistent visual assets that support campaign and brand objectives • Guide the execution of impactful design solutions aligned to established creative direction for marketing, digital, and campaign assets that reinforce brand identity and support GTM goals • Work efficiently with design systems, templates, repeatable processes, and guidelines to ensure scalability and consistency • Support scoping and delegate complex projects into simple, manageable design tasks that the team can execute effectively. • Identify when external creative partners are needed, defining criteria, reviewing portfolios/capabilities, making final selection decisions. • Collaborate with brand and messaging design leaders to ensure consistent execution against established priorities. • Identify when external creative partners are needed, defining criteria, reviewing portfolios/capabilities, making final selection decisions. • Work closely with the Messaging Design and GTM partners to facilitate cohesive and productive brainstorming sessions.