• Collaborating with cross-functional areas (UX, IT, Operations, Analytics, Finance, Marketing) to identify and deliver value through a customer-first, digitally enabled ecosystem • Developing compelling digital product visions and strategies grounded in customer needs, business goals, data, and insights • Conducting data analysis to identify business opportunities and providing actionable insights • Performing constant A/B testing on website content, layout, messaging, and user interface to improve overall web performance • Translating product vision into outcome focused roadmaps that communicate clear direction and digital product priorities • Managing multiple stakeholder expectations while delivering on the product vision • Establishing product goals, metrics, and analytics to measure product value outcomes • Analyzing consumer needs, current market trends, and potential partnerships from a build/buy perspective • Partnering with finance and other teams as needed to develop business cases • Delivering the product’s value through a highly collaborative, cross-functional team • Engaging relevant stakeholders to create deployment plans and internal communications • Providing end-to-end subject matter expertise for the digital product • Translating and documenting requirements in the format of product epics, features, user stories and acceptance criteria