The Athletic

Here for every sports story that matters.

CRM Marketing Manager

Customer Success ManagerCustomer SuccessFull TimeRemoteTeam 501-1,000Since 2016H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

51 days ago

Salary

$75K - $92K / year

Bachelor Degree3 yrs expEnglishSwift

Job Description

• Lead the end-to-end execution of programs that build relationships with our readers, develop habitual engagement, and drive subscription starts across email, push, and in-app channels. • Implement new opportunities for automation and personalization through journey building, audience segmentation, and testing roadmaps. • Experiment with AI-forward workflows and ESP-specific automation to make campaign builds faster, smarter, and more efficient. • Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts. • Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices. • Communicate proactively and clearly with business leaders and stakeholders about execution, and performance tracking to plan. • Partner with Design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows. • Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email and push execution and testing as well as new omni-channel technical integrations.

Job Requirements

  • 3+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email marketing.
  • A self-starting, “execution-first” attitude with the confidence to make data-driven recommendations and a desire to own the operational process.
  • Ability to build and manage complex audience segmentation, eligibility rules and suppressions logic to ensure consistent and reliable targeting.
  • Proven experience in an email/CRM management function.
  • Hands-on experience with enterprise-level CRM platforms (e.g., Iterable, Braze, Sailthru, etc.) and a working knowledge of HTML.
  • Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives.
  • Strong analytical skills; able to create impactful marketing campaigns.
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • Interest in sports, tech, and media is preferred, but not required.
  • Bachelor’s degree or equivalent professional experience.

Benefits

  • Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
  • Savings accounts for medical, wellness, and childcare expenses.
  • 401k retirement savings plan and employer match.
  • Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.

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