• Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences • Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers • Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals • Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences • Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity • Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible • Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell • Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency • Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum • Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't • Report on pipeline contribution, brand awareness, and program ROI to leadership