• Supports the marketing team through the collection, organization and maintenance of marketing materials using web-based and network-based systems • With supervision, activities also include direct support to marketing staff by organizing and producing materials for pre-qualification efforts, proposals or presentations • Supports the organization and maintenance of marketing materials and data used by marketing staff to develop proposals and presentations • With supervision, gathers qualification/proposal development support, including leading pre-qualification efforts, compiling and checking information, completing forms and reports for marketing purposes, and assisting in the proposal close-out process • Performs a variety of tasks which may be specific to a particular functional area of activity such as preparing reports, tracking and evaluating results, coordinating program developments, answering the phone, receiving messages, transmitting information, making copies, editing documents, handling routine inquiries and making appointments • Participates in meetings and interfaces with various teams • Assists management in analyzing various data • Works on special projects and provides research as needed • Engages with BLS audiences on social media to develop brand awareness and affinity on all of our social channels • Reaches out to relevant bloggers, media outlets, power users, etc. on social media to share newly published content with them • Flags customer service queries and issues • Develops ways to grow our audiences organically • Provides overall marketing support to the Brand Management, Digital and Social teams • Assists with the execution of product promotions and digital and social media campaigns • Collaborates with internal and external partners to support new product rollouts across brick & mortar and e-commerce marketplaces • Researches end-users' insights and competition activities • Refreshes and optimizes existing blog content • Uploads and edits blog content in Wordpress • Sources, crops and uploads imagery for blogs and campaigns • Assists with the development of social media-first content, including pitching content ideas, writing social copy, sourcing images and creating assets • Monitors current events and trends for opportunities to insert the BLS brand into relevant real-time conversations