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Goodway Group

90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.

Media Director – Retail Media

DirectorDirectorFull TimeRemoteLeadTeam 201-500Since 1933H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

Not specified

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

• Define RMN’s offsite commerce media vision across paid search, paid social, video, programmatic display, and emerging commerce channels • Ensure full-funnel alignment between demand creation and conversion-driving media to support sales narratives • Develop POVs on new media evolutions and products, incrementality opportunities, media strategies, and investment allocation • Identify whitespace opportunities to expand beyond current media mixes • Serve as a trusted thought partner to RMN’s optimization and retail media leadership • Provide strategic prioritization guidance across channels and initiatives • Elevate conversations from tactical optimization to long-term growth strategy • Bring external retail media and commerce insights to inform decision-making • Manage team of performance media channel managers to ensure proper pacing and performance of all campaigns under management across all channels • Apply experience running performance marketing teams to guide investment decisions • Pressure-test forecasts, ROAS assumptions, and revenue models • Ensure media strategies connect to supplier growth and RMN’s revenue objectives • Maintain senior-level relationships with key platforms (Google, Meta, etc.) • Bring proactive innovation, beta opportunities, and market intelligence to RMN • Translate platform changes, automation advances, and industry trends into implications for RMN search strategy • Ensure RMN commerce media offering remains competitive within the retail landscape • Collaborate with activation leaders to ensure RMN search strategies can be executed consistently and at scale • Partner with Analytics to shape RMN search KPIs, learning agendas, and performance frameworks • Translate platform changes, automation advances, and industry trends into implications for RMN search strategy

Job Requirements

  • 8–10+ years of media leadership experience with hands-on performance media experience and expertise leading media partnerships with top vendors (e.g., Google, Meta).
  • 3+ years of retail media experience specifically focused on working with either suppliers or retailers, including deep knowledge of the retail media landscape
  • Proven experience managing and developing people teams, specifically media managers
  • Demonstrated experience advising senior client stakeholders
  • Strong commerce background, with a clear understanding of shopper behavior, product feeds, retailer taxonomies, and conversion dynamics
  • Deep expertise across multiple channels, including search, social, programmatic, video, connected TV, audio, influencer, etc.
  • Proven experience advising senior stakeholders on RMN strategy, offering design and activation readiness.
  • Strong understanding of retail media networks and commerce ecosystems
  • Ability to influence without authority in matrixed, client-facing environments.

Benefits

  • Check us out at www.goodwaygroup.com to learn more!
  • Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.
  • We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

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