• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets. • Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities. • Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance. • Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results. • Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners. • Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders. • Partner with business development and operations teams to identify high-value referral sources and develop strategies to increase engagement and referrals. • Represent the organization at community events, conferences, and professional associations to enhance visibility and credibility. • Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries. • Develop digital lead generation strategies that convert web traffic into new patient visits. • Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI. • Ensure that all digital content aligns with the organization’s brand standards and clinical messaging. • Lead brand positioning efforts to enhance recognition, trust, and engagement within the community. • Oversee the creation of compelling content—patient stories, provider spotlights, success narratives—that promote the organization’s expertise and compassionate care model. • Maintain consistent messaging and visual identity across all marketing channels and materials. • Collaborate with internal departments to ensure that marketing communications reflect organizational values and clinical excellence. • Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth. • Foster a culture of innovation, collaboration, and accountability. • Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.