• Recruit new MSP partners • Onboard and enable partners quickly • Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers • Plan and execute marketing programs to attract and recruit new MSP partners • Support partner recruitment through industry events and conferences, webinars, roadshows, and virtual events • Customize messaging and campaigns for MSP audiences and verticals • Partner closely with sales to support partner pipeline growth • Develop and maintain partner-ready assets, including messaging and positioning guides, pitch decks and one-pagers, email and campaign templates • Ensure partners understand who to sell to, how to sell, and why they win • Build and manage co-marketing programs that help partners sell more • Drive partner engagement and activation post-onboarding • Work with partners to launch campaigns and track adoption • Identify top-performing partners and help scale what’s working • Collaborate with sales on partner recruitment and deal support • Collaborate with product and marketing on messaging and launches • Serve as the voice of the partner in marketing decisions • Track and report on partner marketing performance: partner recruitment pipeline, active vs. inactive partners, partner-sourced or partner-influenced revenue • Use insights to improve enablement and campaigns over time