• Serve as the primary Brand Champion ensuring strategy development and tactical execution across all internal stakeholders • Oversee the development and execution of the brand vision, positioning, strategy and messaging to address market landscape dynamics across indications • Core member of the Global Brand Team (GBT) to ensure line of sight and US commercial POV representation • Partner cross-functionally with Sales, Medical Affairs, Market Access, HEOR, Finance, Corporate Affairs and Advocacy, Government Affairs, and other functions as needed to align strategy, messaging, data generation and publication priorities, and tactical planning and execution that will maximize brand value • Lead the development of the patient strategy and tactical plan in alignment with the overall brand strategy across channels (web, video/TV, and social media) that will enhance brand performance • Collaborate with Global Insights & Analytics to initiate and analyze market data and primary research and leverage regional marketing team KOL insights to assess customer needs and the competitive landscape to inform strategic decisions for the brand • Anticipate and establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans, including development and ongoing optimization of forward looking brand messaging based on publication and strategic planning • Lead annual strategic planning processes for the brand (Brand Plan, LRP, AOP), including net revenue forecast development with the support of Global Insights & Analytics, OPEX investment planning, and P&L planning • Ensure net revenue forecast attainment, OPEX management, investment trade-off analysis, and P&L attainment quarterly and annually consistent with Brand Plan, LRP, and AOP • Lead quarterly business reviews in coordination with the Insights & Analytics and Finance teams • Develop measurement plans to assess effectiveness of initiatives using advanced analytics in collaboration with the Insights & Analytics and Omnichannel teams • Collaborate with Sales Leadership, Commercial Learning and Development, and Market Access on field execution of marketing strategy and messaging using PRC-approved materials (marketing materials, reprints, FAQs, FDMs, etc.) • Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements • Establish clear goals and align team efforts with business objectives and priorities • Foster collaboration, accountability, and professional development within the team.