Active Interest Media
AIM produces magazines, websites, events, and TV shows that reach millions of readers, fans, and attendees.
Growth Marketing Manager
Location
United States
Posted
52 days ago
Salary
$60K - $65K / year
Bachelor Degree4 yrs expEnglish
Job Description
• Develop and execute campaigns to drive customer acquisition, engagement, and retention across various digital channels.
• Work closely with the Director, Acquisition Marketing and the brand teams to develop, manage, and execute marketing campaigns.
• Analyze consumer behavior/traffic flows to identify areas for improvement, spot trends and opportunities for growth.
• Implement A/B testing and other Conversion Rate Optimization (CRO) techniques to enhance campaign results and user experience.
• Monitor and analyze marketing performance metrics, making performance improvement suggestions.
Job Requirements
- 4+ years of experience in digital marketing or growth marketing roles.
- Proven track record of using segmentation and targeting to achieve meaningful results.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent project management skills with the ability to prioritize tasks and meet deadlines.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing software a plus.
- Creative and innovated thinker.
- Excellent communication and interpersonal skills.
- Own performance marketing and digital strategy execution end-to-end.
Benefits
- Active Interest Media values diversity in the workplace and is an equal opportunity employer.
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