• Define and articulate the long-term vision for integrated Strategy across the agency. • Ensure discipline operates as a distinct center of excellence while functioning as a unified, integrated system. • Establish scalable frameworks, standards, and methodologies that elevate strategic rigor, content excellence, and engagement innovation. • Partner with executive leadership to shape agency positioning, narrative, and growth priorities. • Identify emerging cultural, platform, and technological shifts that should influence the evolution of both disciplines. • Oversee development of complex brand, social, and communications strategies across Pods. • Drive the vision and execution of comprehensive by partnering with the Influencer CoE lead to drive Influencer Marketing Strategies that integrate seamlessly with brand, content, and communications plans. • Ensure strategic foundations ladder seamlessly into content ecosystems, engagement frameworks, and publishing systems. • Drive clarity across positioning, messaging architecture, audience strategy, and cultural relevance. • Build and maintain senior-level (VP+) client relationships across key accounts. • Lead strategic conversations during annual planning, business reviews, brand repositioning initiatives, and complex engagements.