• Manage the online experience for HoraceMann.com to optimize key performance indicators including quote start rate, quote completion rate, website satisfaction, SEO performance, and engagement metrics. • Plan, manage, and conduct A/B and user experience testing to improve digital performance and customer journeys. • Analyze traffic, engagement, and conversion metrics to identify optimization opportunities. • Perform day-to-day operation, maintenance, and cosmetic updates of company websites and digital applications using an enterprise content management system (CMS). • Build and update web pages to support discovery, quoting, purchasing, and servicing activities. • Execute approved digital campaigns by building and publishing pages and components within Sitecore, ensuring alignment with design standards and timelines. • Maintain and optimize content for local agent web pages using defined templates and governance guidelines. • Support content governance by monitoring accessibility, performance, SEO best practices, and regulatory compliance. • Validate SEO tagging, metadata, tracking implementation, and landing page functionality. • Collaborate with QA and development teams to support testing, defect identification, and release validation. • Escalate issues as appropriate and assist with post-release issue resolution and training. • Configure, maintain, and monitor digital analytics using Google Analytics and Google Tag Manager. • Produce routine and ad hoc reports on website traffic, engagement, conversion, SEO, and SEM performance. • Validate tracking implementation and ensure accurate performance reporting for stakeholders. • Serve as a digital subject-matter resource for business analysts, project managers, and development teams. • Provide input on requirements, support testing and validation activities, and assist with post-launch updates. • Collaborate with SEO and SEM stakeholders and agency partners as needed.