• Design and implement automation that improves the efficiency and effectiveness of go-to-market teams • Build AI-powered workflows, prompt frameworks, and automation logic using modern LLM platforms and orchestration tools • Develop intelligent routing, territory assignment, and operational workflows within CRM and automation platforms • Continuously test, measure, and optimize automation performance to ensure measurable business impact • Administer and enhance the Salesforce ecosystem, leveraging advanced automation, flows, and custom functionality • Support integrations across the GTM tech stack including marketing automation, enrichment platforms, CPQ, and contract management tools • Design scalable workflows that support lead management, opportunity management, and customer lifecycle processes • Reduce manual work across marketing, sales, and customer success through thoughtful system design and automation • Partner with cross-functional teams to translate business requirements into scalable technical solutions • Prototype and evaluate new tools, AI platforms, and automation technologies that enhance system capabilities • Maintain system documentation, governance standards, and data integrity across the GTM technology ecosystem • Build reporting frameworks and dashboards that provide visibility into funnel performance, automation effectiveness, and system adoption