• Develop and own the multi‑channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms. • Plan, launch, and manage paid campaigns end‑to‑end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking. • Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI. • Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives. • Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement. • Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance. • Serve as the internal subject‑matter expert for paid media and marketing analytics. • Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence. • Manage paid media budgets, forecasting, pacing, and scenario modeling. • Ensure investments align with pipeline, revenue, and brand goals. • Track spend efficiency and proactively adjust strategies to maximize ROI. • Own marketing performance measurement across all paid media and broader marketing campaigns. • Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact. • Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized. • Conduct deep‑dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations.